Wednesday, September 12, 2007

Prestige Omgega- An Innovative Advertising

Its a common consumer grouse that handle is the first thing to come apart in any cookware.To address this problem TTK came out with Omega series of Non Stick cooking pan with stronger handle.

To communicate this, an Innovative hoarding was put up in Bangaluru. What made this idea powerful was the fact that the hoarding carrying a giant Non-Stick fry pan rested on the handle.
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